Brad Sugars

Brad Sugars is the world’s leading business coach, the founder and CEO of ActionCOACH®, and a globally recognized authority on business growth, entrepreneurship, and scalable success.

For more than 30 years, Brad has empowered business owners, executives, and teams to grow their companies exponentially through simple, proven strategies that drive real results.

As the founder of ActionCOACH, the world’s largest business coaching company, Brad has built a global network of 1,000+ offices across more than 80 countries, helping hundreds of thousands of businesses create:

• More profit
• More time
• More freedom

A proud Australian now living in Las Vegas, Brad is also a devoted husband to his wife Lauren and a proud father of five amazing kids. He brings that same passion for family, legacy, and balance into every company he coaches, believing that a great business should support a great life.

Brad has authored 18 best-selling books on sales, marketing, leadership, and entrepreneurship, including:

• The Business Coach
• Instant Cashflow
• Pulling Profits Out of a Hat
• Billionaire in Training

His teaching style is direct, practical, and famously no-fluff, making complex business challenges simple, clear, and immediately actionable.

Through his books, speaking engagements, and global coaching programs, Brad is best known for helping entrepreneurs build what he calls a “Commercial, Profitable Enterprise That Works Without You.”

His proven frameworks—including the ActionCOACH Business Operating System (ABoS), the 5 Ways to Grow a Business, the 6 Steps to a Business That Works Without You, and the 5 Disciplines of Exponential Growth—have become go-to systems for business success across industries worldwide.

Whether he’s speaking on stage, coaching CEOs, or raising kids at home, Brad brings energy, clarity, and a deep commitment to helping people succeed in both business and life.